Upcoming Events

Sun 29

Santa’s House

November 29
Sun 29

Classic Carousel

November 29
Mon 30

Santa’s House

November 30


Small Business Saturday®

Saturday, November 28

#ShopSmall on Small Business Saturday® and make a difference in our community.   Businesses in Downtown SLO are going to celebrate the day with a #ShopSmall Selfie event. Show your support by taking selfies at your favorite local businesses. Tag the businesses in each photo and share them with #ShopSmall #DowntownSLO. Plus, some shops will also be offering fun treats and specials throughout the day!  Read More

CalPolyDowntownWindow2015Holiday Window Decorating Contest

November 27 – November 30

“It’s beginning to look a lot like Christmas” in Downtown SLO. Several businesses are decorating their storefronts our “There’s No Place Like SLO Holiday Window Decorating Contest!” You can take part in the judging of the People’s Choice Award!

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Santa_HouseSanta’s House Opening Day

Friday, November 27

Ho, Ho, Ho! Santa Claus is coming to Downtown San Luis Obispo!  The San Luis Obispo Collection and SLO Downtown Association present Santa’s House in beautiful Mission Plaza.  Come visit Saint Nick at Santa’s House on Opening Day, Friday, November 27 from 10 AM to 7 PM.  Take a photo with Santa and enjoy family friendly entertainment throughout the day.

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Downtown News

  • What’s Happening Around Downtown in November?

    chinatown_projectA question I’m often asked is, “What makes a downtown economically vibrant?” This question stems from our Mission Statement at the San Luis Obispo Downtown Association, which clearly defines our mission to “Foster an

    Economically Vibrant Downtown.” In reality, there are a lot of different variables that factor into a healthy downtown economy that range from small things like picking stickers off of signposts to much bigger things like responsible urban development.

    Read More

  • Downtown Business Spotlight – JSJ Hair Design

    JSJ_Hair_Design copyFor Janet San Juan, the decision to start JSJ Hair Design in Downtown San Luis Obispo was the perfect transition for her between fine art and hairdressing. Located at 774 Marsh Street, her workspace is open, artsy and welcoming with her own artwork hanging on the walls.

    JSJ Hair Design opened in July and Janet loves catering to the SLO community. She sets herself apart from other hairdressers and salons because she plans enough time aside to focus on each client.

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  • Meet Our Fall Interns

    DTA_LOGOThe SLO Downtown Association welcomes our 2015 Fall interns, Madi Salvati, Haley Hansen, Alexandra Garcia and Rachel Furtado. They are all Cal Poly students and as interns this quarter, they will gain experience from our organization by working on projects with our Downtown SLO Farmers’ Market, Downtown Holiday Guide, Santa’s House, Holiday Parade and much, much more!

    Read More

Great American Main Street Award Winner

San Luis Obispo, California was awarded The Great American Main Street Award in 1999 by the National Trust For Historic Preservation. Since 1995, this esteemed award has been presented to five US Cities each year, recognizing them for their successful preservation-based downtown revivals.

San Luis Obispo Downtown Association

1108 Garden Street, Suite 210
San Luis Obispo, CA 93401
Phone: (805) 541-0286
Fax: (805) 781-2647

(805) 458-5153

Old SLO Trolley

Trolley service is provided from both of the parking structures and at convenient locations within the Downtown core approximately every 15 minutes. The fare is 50 cents. Hours of operation are:

  • Thursdays - 5 PM to 9 PM - Year Round
  • Fridays - 5 PM to 9 PM - June-Labor Day
  • Saturday - 5 PM to 9 PM - April - October

Click here for the Trolley and City bus schedule.