Upcoming Events

Thu 29

Book and Author Fair

September 29 @ 3:00 PM - 9:00 PM
Thu 29

Downtown SLO Farmers’ Market

September 29 @ 6:00 PM - 9:00 PM
San Luis Obispo
Oct 05

Special Events Committee Meeting

October 5 @ 9:00 AM - 10:00 AM
San Luis Obispo

Fialta_Fresh_PickedFresh Picked Concert Series with Fialta

Thursday, October 6th

Closing the 2016 Fresh Picked  Concert Series season is local, indie-pop quartet, Fialta. The band has come to describe their sound as “Central Coast Literary Pop”, a genre they created for their sun-drenched, winter-dreading, narrative sensibilities.

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chorro_growingChorro Street Expansion

June – September

Downtown SLO Farmers’ Market is growing with an expanded produce section of The Market! Starting Thursday, June 2nd, look for the “Fresh Harvest” section on Chorro Street.

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fire_prevention_2014Fire Prevention Night at Downtown SLO Farmers’ Market

Thursday, October 13th

Downtown SLO Farmers’ Market will be bustling with firefighters and big red fire engines in celebration of  National Fire Prevention Week!

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Downtown News

  • Downtown Perspective

    dominic_higueraOn a Summer afternoon I had the opportunity to sit down with a man that has been changing San Luis Obispo and educating students at Cal Poly since his arrival. In my previous interviews, one man kept coming up as a person that had a story that would be great material for this series. The following account of our interview is the summation of the longest interview that I have ever conducted and the lessons that were laced throughout the interview, as to be expected from a long time professor.

    In 1952 a young man came to San Luis Obispo with his wife and two children to pursue a new career as a professor at Cal Poly San Luis Obispo. Ken Schwartz and his family were leaving a much larger Los Angeles to try the small town life. In his words there was some hesitation about moving to a town of only 14,000 residents, “It was a big step down from LA but we thought we would give it a try.”   Read More

  • Promote Your Business in Our Downtown Halloween Festivities

    halloween_crowdDo you want kids, their families, and friends to visit your business? Draw ’em in with treats! Join our Downtown Trick-or-Treat! Your business will be featured on 1,000 maps that will be handed out during Downtown SLO Farmers’ Market Halloween Festivities on Thursday, October 27th from 5 PM – 8 PM.

    Go a step further and promote your business in our the Halloween Costume Contest! Donate a prize that will go to the winners of each age group (0 – 2, 3 – 4, 5 – 8, 9 – 12, pairs & groups). Your business will be recognized on the Trick-or-Treat map, as well as by our emcee during the contest!

    If you would like more information or would like to take advantage of this promotional opportunity with our Halloween Festivities, please click here.

  • Sponsorship Opportunities Available for Holiday Parade

    parade_trolleyWant to get involved, promote your business and support Downtown? Become a sponsor for our annual Holiday Parade.

    We currently have four more sponsorship opportunities available  for our Holiday Parade.  Our procession is the county’s most popular event attracting thousands to Downtown SLO.  Sponsors receive recognition at all announcer stations throughout the parade route and free entry into the parade.  Sponsors’ logos are placed on all print media including Holiday posters, flyers and advertisements as well as in the Downtown Association’s social media platforms, website and weekly newsletters.

    For more information, please contact Special Events Manager Jennifer DiSanto at (805) 541-0286 Ext. 11 or Jennifer@DowntownSLO.com

Great American Main Street Award Winner

San Luis Obispo, California was awarded The Great American Main Street Award in 1999 by the National Trust For Historic Preservation. Since 1995, this esteemed award has been presented to five US Cities each year, recognizing them for their successful preservation-based downtown revivals.

San Luis Obispo Downtown Association

1108 Garden Street, Suite 210
San Luis Obispo, CA 93401
Phone: (805) 541-0286
Fax: (805) 781-2647
SLODA@DowntownSLO.com

DOWNTOWN AMBASSADORS
(805) 458-5153

Old SLO Trolley

Trolley service is provided from both of the parking structures and at convenient locations within the Downtown core approximately every 15 minutes. The fare is 50 cents. Hours of operation are:

  • Thursdays - 5 PM to 9 PM - Year Round
  • Fridays - 5 PM to 9 PM - June-Labor Day
  • Saturday - 5 PM to 9 PM - April - October

Click here for the Trolley and City bus schedule.