Upcoming Events

  1. Farmers’ Market

    October 2 @ 6:00 pm - 9:00 pm
  2. Art After Dark

    October 3 @ 6:00 pm - 9:00 pm
    |Recurring Event (See all)
    Every month on the first Friday until January 2, 2015
  3. Executive Committee Meeting

    October 7 @ 9:00 am - 10:00 am
    |Recurring Event (See all)
    Every month on the first Tuesday
  4. TNP Committee Meeting

    October 8 @ 8:00 am - 9:00 am
    |Recurring Event (See all)
    Every month on the second Wednesday until December 14, 2016

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Fire Prevention Night

Thursday, October 9

Farmers’ Market will be bustling with firefighters and big red fire engines in celebration of  National Fire Prevention Week! Come meet firefighting heroes from all over San Luis Obispo County and learn about fire prevention, fire safety and living the life of a firefighter.

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Farmers' MarketFarmers’ Market

Thursdays 6 – 9 PM

Held every Thursday night, Farmers’ Market brings the community together to shop for fresh produce, sample San Luis Obispo’s delectable and varied cuisine, browse local shops, listen to live music and interact with local entertainers.

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Tree_Lighting_ProgramLight Up Downtown

Want to help “Light Up Downtown?”  Then, become a commemorative sponsor of our Downtown Tree Lighting Program!

Only a few trees remain available in the Downtown area along Higuera Street between Morro and Garden Streets.

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Downtown News

  • What’s Up Around Downtown in September?

    September_JournalEach year our town undergoes a rather dramatic transformation during September. Not only do we get a change of seasons we get a change of pace as parents get settled in with their children starting classes again, harvest season arrives and college students move into our neighborhoods. It can be said that Autumn is the season of fullness; fullness with the bounty from orchards and gardens, fullness with our schedules as classes begin and vacations subside and fullness in our neighborhoods and streets as new students learn what it means to be a community member.

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  • Holiday Parade Applications Now Available

    holiday_paradeCalling all clubs, organizations, bands, businesses, dance troupes and musical acts come be a part of our annual Holiday Parade on Friday, December 5! Downtown Association’s Holiday Parade, now in its 39th year, is one of the area’s largest holiday events showcasing 100 decorative floats, jammin’ musical acts, dance performers and much more, entertaining thousands of attendees from around the county and beyond. This year we’re having a “Hula Holiday” theme to capture the warm holiday spirit we share on the Central Coast.   Read More

  • SLO Downtown Association Employment Opportunity

    DTA_LOGOThe San Luis Obispo Downtown Association has an opening for a Promotions Coordinator to oversee a variety of public events for our organization including– Concerts in the Plaza, Santa’s House in Mission Plaza, Holiday Parade and Holiday activities, and special events at Farmers’ Market such as Bunny Trail, Mother’s Day Flower Give-Away, Hallowe’en Festivities.

    The Promotions Coordinator also works very closely with the Farmers’ Market (Thursday Night Promotions) Coordinator and often times engages with other public and private agencies to collaborate on events.  The Promotions Coordinator reports to the Executive Director and staffs the Promotions Committee to plan events, promotes Downtown activities and helps keep Downtown vibrant through promotions.  In addition, the Promotions Coordinator oversees the internship program and oversees the Promotions Coordinator Assistant and their volunteer program.

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Great American Main Street Award Winner

San Luis Obispo, California was awarded The Great American Main Street Award in 1999 by the National Trust For Historic Preservation. Since 1995, this esteemed award has been presented to five US Cities each year, recognizing them for their successful preservation-based downtown revivals.

Old SLO Trolley

Trolley service is provided from both of the parking structures and at convenient locations within the Downtown core approximately every 15 minutes. The fare is 50 cents. Hours of operation are:

  • Thursdays - 5 to 9 p.m. - Year Round
  • Fridays - 5 to 9 p.m. - June-Labor Day
  • Saturday - 5 to 9 p.m. - April - October

Click here for the Trolley and City bus schedule.