Upcoming Events

Tue 01

Santa’s House

December 1
Tue 01

Classic Carousel

December 1
Tue 01

Hospice SLO’s Light Up a Life

December 1 @ 6:00 PM - 7:30 PM

Santa_in_Parade_201440th Annual Holiday Parade

Friday, December 4th at 7 PM

Come see why There’s No Place Like SLO at our 40th Annual Holiday Parade in Downtown San Luis Obispo on Friday, December 4th at 7 PM!   Presented by The San Luis Obispo Collection and brought to you by the San Luis Obispo Downtown Association, the event features nearly 100 decorative floats, jammin’ musical acts, dancers and much more!

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holiday_happeningsHoliday Happenings in Mission Plaza

November 28 – December 26

Get into the holiday spirit with a trip to beautiful Mission Plaza in Downtown SLO!  Visit Santa’s House, take a ride on the Classic Carousel and be delighted by our giant decorated Holiday tree.


Farmers' MarketDowntown SLO Farmers’ Market

Thursdays 6 – 9 PM

Held every Thursday night, Downtown SLO Farmers’ Market brings the community together to shop for fresh produce, sample San Luis Obispo’s delectable and varied cuisine, browse local shops, listen to live music and interact with local entertainers.

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Downtown News

  • What’s Happening Around Downtown in November?

    chinatown_projectA question I’m often asked is, “What makes a downtown economically vibrant?” This question stems from our Mission Statement at the San Luis Obispo Downtown Association, which clearly defines our mission to “Foster an

    Economically Vibrant Downtown.” In reality, there are a lot of different variables that factor into a healthy downtown economy that range from small things like picking stickers off of signposts to much bigger things like responsible urban development.

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  • Downtown Business Spotlight – JSJ Hair Design

    JSJ_Hair_Design copyFor Janet San Juan, the decision to start JSJ Hair Design in Downtown San Luis Obispo was the perfect transition for her between fine art and hairdressing. Located at 774 Marsh Street, her workspace is open, artsy and welcoming with her own artwork hanging on the walls.

    JSJ Hair Design opened in July and Janet loves catering to the SLO community. She sets herself apart from other hairdressers and salons because she plans enough time aside to focus on each client.

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  • Meet Our Fall Interns

    DTA_LOGOThe SLO Downtown Association welcomes our 2015 Fall interns, Madi Salvati, Haley Hansen, Alexandra Garcia and Rachel Furtado. They are all Cal Poly students and as interns this quarter, they will gain experience from our organization by working on projects with our Downtown SLO Farmers’ Market, Downtown Holiday Guide, Santa’s House, Holiday Parade and much, much more!

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Great American Main Street Award Winner

San Luis Obispo, California was awarded The Great American Main Street Award in 1999 by the National Trust For Historic Preservation. Since 1995, this esteemed award has been presented to five US Cities each year, recognizing them for their successful preservation-based downtown revivals.

San Luis Obispo Downtown Association

1108 Garden Street, Suite 210
San Luis Obispo, CA 93401
Phone: (805) 541-0286
Fax: (805) 781-2647

(805) 458-5153

Old SLO Trolley

Trolley service is provided from both of the parking structures and at convenient locations within the Downtown core approximately every 15 minutes. The fare is 50 cents. Hours of operation are:

  • Thursdays - 5 PM to 9 PM - Year Round
  • Fridays - 5 PM to 9 PM - June-Labor Day
  • Saturday - 5 PM to 9 PM - April - October

Click here for the Trolley and City bus schedule.