Upcoming Events

  1. No Farmers’ Market

    November 27 @ 8:00 am - 5:00 pm
  2. Santa’s House Opening Day in Mission PLaza

    November 28 @ 10:00 am - 8:00 pm
  3. Santa’s House in Mission Plaza

    November 29 @ 10:00 am - 7:00 pm

Santa_HouseSanta’s House Opening Day

Friday, November 28

Ho, Ho, Ho!  Founders Community Bank and SLO Downtown Association present Santa’s House in beautiful Downtown SLO in Mission Plaza.  Come visit Saint Nick at Santa’s House on Opening Day, this Friday, November 28 from 10 AM to 7 PM.  Take a photo with Santa and enjoy family friendly entertainment throughout the day.

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bladerunner_window_contestHoliday Window Decorating Contest

November 28 – December 1

“It’s beginning to look a lot like Christmas” in Downtown SLO. Several businesses are making their storefronts warm and inviting for our “Hula Holiday Window Decorating Contest!” You can take part in the judging of the People’s Choice Award!

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holiday_parade39th Annual Holiday Parade

Friday, December 5  at 7 PM

Get ready for a “Hula Holiday” and let your warm holiday spirit shine for our 39th Annual Holiday Parade presented by The San Luis Collection and brought to you by the San Luis Obispo Downtown Association. Our parade is one of the area’s largest events showcasing nearly 100 decorative floats, jammin’ musical acts, dancers and much more, entertaining thousands of attendees from around the county and beyond.

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Downtown News

  • What’s Up Around Downtown in November?

    Dominic_Mission The coming of November certainly marks many changes with shorter days, cooler weather, the smell of fireplaces burning in the evening, a little bit of frost on the local trails and couples bundled up at the market. It also marks some critical changes for our local folks with several critical ballot measures and a competitive race for seats on the City Council. This is the way of so many countless Novembers for us that sometimes we forget about how lucky we are to publicly get together with an idea, discuss it, craft it into a proposal, put it on the ballot and vote on it as a community. Ironically we have our elections in the same month each year as Veterans Day and Thanksgiving. With the sequence of events of Election Day on November 4th, Veterans Day on November 11th and Thanksgiving on November 27th, it is safe to say that we all have a lot to be thankful for this fall.  Read More

  • Notice to Downtown Businesses and Residents

    Parade_FlyerThis is a notice to all Downtown businesses and residents of street closures due to our 39th Annual Holiday Parade on Friday, December 5. If your business, residence and/or parking space is located within the event area (click here to see map), you will not be granted access from 5 to 11 PM.

    Parking passes for the City Hall parking lot at Mill and Osos streets are available in our office located at 1108 Garden Street, Suite 210.  Residents on Brizzola, Nipomo, Dana and Peach streets MUST show a barricade pass for access.  Those passes are also available in our office.

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  • Santa’s House Elves Needed

    Santas_House_HelpersLooking for a way to spread Holiday cheer this season?  Come down to Mission Plaza and help the Downtown Association with Santa’s House!  We are looking for fun, energetic volunteers to help greet visitors, take photos with Santa, print photos and hand out toys to children.  So if you love the Holidays, want to have fun or just love volunteering…WE WANT YOU!  If you are interested in volunteering at Santa’s House this season, please contact Promotions Assistant Jennifer Behrens at 541-0286 or Jennifer@DowntownSLO.com.

Great American Main Street Award Winner

San Luis Obispo, California was awarded The Great American Main Street Award in 1999 by the National Trust For Historic Preservation. Since 1995, this esteemed award has been presented to five US Cities each year, recognizing them for their successful preservation-based downtown revivals.

Old SLO Trolley

Trolley service is provided from both of the parking structures and at convenient locations within the Downtown core approximately every 15 minutes. The fare is 50 cents. Hours of operation are:

  • Thursdays - 5 to 9 p.m. - Year Round
  • Fridays - 5 to 9 p.m. - June-Labor Day
  • Saturday - 5 to 9 p.m. - April - October

Click here for the Trolley and City bus schedule.